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This is truly one of the most impactful services I can offer my clients. Public Relations and Strategic Communication plans support organizations in very specific business objectives, often summarized by change: Rebrand/refresh; restructure; merger; acquisition; split; new product launch; new leadership; unexpected disruption. People are
This is truly one of the most impactful services I can offer my clients. Public Relations and Strategic Communication plans support organizations in very specific business objectives, often summarized by change: Rebrand/refresh; restructure; merger; acquisition; split; new product launch; new leadership; unexpected disruption. People are naturally averse to change, but executives across the country have called on me to craft and execute PR & communications plans and help them through some of their most exciting times, and some of their most trying times. I take a simple, straight-forward, three-phase approach.
>Phase I: Discovery - We define the situation, target audiences, and desired outcomes.
>Phase II: Messaging and Plan Development - We masterfully write the words we'll use to tell your story and draft a plan of attack for reaching your audiences.
>Phase III: Execute - We do the things we said we'd do in our plan. We live our brand. And we do it with authenticity, and measurable objectives and results in mind.
From identifying timely, relevant stories to tell, to crafting attention-grabbing news releases, pitching targeted journalists, prepping spokespeople, and sometimes even acting as your spokesperson, I have a keen eye for what is newsworthy and the ability to help your story hit headlines. I've landed niche and mainstream media coverage fo
From identifying timely, relevant stories to tell, to crafting attention-grabbing news releases, pitching targeted journalists, prepping spokespeople, and sometimes even acting as your spokesperson, I have a keen eye for what is newsworthy and the ability to help your story hit headlines. I've landed niche and mainstream media coverage for my clients, ranging from print, TV, radio and podcasts, and in industries from non-profit to automotive, and oil & gas to aerospace. My philosophy with media relations is centered on positioning my clients as subject matter experts within their respective industry. We use media relations (and speaking opportunities) to create a position of thought leadership and trust among target audiences.
When your customers, clients, vendors, donors, volunteers or other key stakeholders think of their preferred brand in your space, we will have them thinking of you. And when it's time to "pay to play," I will negotiate the best opportunities and present you with options and recommendations for paid advertising opportunities that feel authentic and appropriate for your audiences to take action.
When it's time for a meeting of the minds and a go-forward plan needs to be crafted, teams come to me for guided, focused working sessions that result in clear, defined measurable objectives, action items, and timelines. As part of this process, I'll conduct prep sessions with team leaders to understand desired business outcomes and expec
When it's time for a meeting of the minds and a go-forward plan needs to be crafted, teams come to me for guided, focused working sessions that result in clear, defined measurable objectives, action items, and timelines. As part of this process, I'll conduct prep sessions with team leaders to understand desired business outcomes and expectations for the team session. We starts by helping teams define or confirm their target audience(s), then we go through a stakeholder mapping process. Mapping includes identifying audience influencers, trusted communication sources, and desired action for each audience. What should they think, feel or do in order for our organization to succeed in achieving its objectives? I'll help your team thoughtfully sift through what you already know and discover some fresh opportunities along the way, bringing laser-focus, excitement and accountability to your team's work.
A thought leader is someone who's recognized as an authority in their respective field, and whose expertise is often sought out. We can make that someone, you.
Together, we work to identify conferences and other events where we can pitch and book you as either a keynote speaker or panelist. We'll also look for opportunities - when appropr
A thought leader is someone who's recognized as an authority in their respective field, and whose expertise is often sought out. We can make that someone, you.
Together, we work to identify conferences and other events where we can pitch and book you as either a keynote speaker or panelist. We'll also look for opportunities - when appropriate - to have you be the one hosting and facilitating important conversations among industry leaders.
Thought leadership is a long game and requires a strategic approach with a diversified mix of media opportunities as well. From earned media to using paid tools to monitor social conversations and thoughtfully contribute, we can ensure your voice is heard and consumers think of you as a trusted authority in your industry.
Sometimes you simply need someone to craft the words for you. Other times, you need someone to create a campaign concept, write the words, take the photos or video, and manage the creative development process all the way through production. In either case, this is a solution I really enjoy working on with my clients. When it comes to deve
Sometimes you simply need someone to craft the words for you. Other times, you need someone to create a campaign concept, write the words, take the photos or video, and manage the creative development process all the way through production. In either case, this is a solution I really enjoy working on with my clients. When it comes to developing the marketing assets you’ve been missing or need refreshed, I'm here to help navigate or come alongside. I know how to efficiently take a deep-dive into your business to quickly learn your lingo, and glean the most relevant points to transform industry jargon into relevant, engaging, brand-specific pieces that your audience will notice, leaving them wanting more.
As a skilled writer, I've penned countless of corporate communications and marketing pieces, including: mass communication for executives; company newsletters; website and advertising copy; brochures and other sales pieces; annual reports; employee handbooks; technical manuals; and ‘ghost-written,’ thought-leadership pieces for industry-specific journals.
Speechwriting has been in my wheelhouse since I started my career, now nearing twenty years ago. It wasn't something I thought I'd be doing in my career, but upon taking the position of Internal and Executive Communications Manager at the National Office of Mothers Against Drunk Driving, I found myself writing congressional testimony for
Speechwriting has been in my wheelhouse since I started my career, now nearing twenty years ago. It wasn't something I thought I'd be doing in my career, but upon taking the position of Internal and Executive Communications Manager at the National Office of Mothers Against Drunk Driving, I found myself writing congressional testimony for our President and even Miss America Jennifer Berry (2006).
Today, I help clients identify conferences and keynote speaking opportunities to develop their thought leadership position in their respective industry, then we get to work on speechwriting and rehearsing. Some clients need scripted remarks for company-wide employee addresses, and others ask for presentation coaching with their own talks already prepared. Wherever you are in this process, I can help you feel confident and ready to deliver a powerful talk that engages your audience.
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